E-Mail Marketing

Direct

E-mail marketing works because it allows targeting, is driven by data, drives direct sales, builds relationships and supports sales through other channels.  Your campaigns will generate actionable data you can use to refine your messages and approach.

Offers and promotions generate immediate action in the form of sales, downloads, inquiries and registrations.  Informative e-mail newsletters send people to offline events and stores, build awareness, contribute to branding, prepare the way for catalogs, strengthen relationships, encourage trust and cement loyalty.

Affordable

It is less expensive to sell to an existing customer than it is to acquire a new one.  Your existing customers are too valuable to ignore; between sales, you have to keep your customers engaged.  It’s been said that it takes six to seven contacts before a prospect may become a customer, and those contacts can be expensive and time consuming.  This is where e-mail marketing becomes a crucial part of any organization’s marketing efforts.

Survey results show that customers and prospects prefer e-mail to any other marketing channel.  When you add e-mail to your marketing mix, you will spend less time, money and resources than with traditional marketing (direct mail or print advertising). Your time-sensitive information is sent in minutes and you can see the results of your efforts instantly.

Simple To Do

We can help you create and launch campaigns for everything from blasts to newsletters.  It doesn’t have to be a complex process; for example, just start by e-mailing a coupon offer to customers who haven’t purchased for awhile.  The extra sales potential is huge!