A&I Balancing

This project covered a full range of web design, development, integration with the Magento eCommerce
package, product photography and internet marketing.

Performed domain registration services, researched and made the recommendation on the best value hosting package for the Magento product. Created necessary database and installed Magento package.

The majority of the default Magento theme was left intact and only a custom header and footer were
required to integrate the clients existing color palette. This was a much faster, less expensive, theming
solution than starting from scratch.

In terms of internet and search engine marketing a great deal of time was spent reviewing other
industry sites in order to determine the keywords with the highest value. Within a few weeks the site
reached the Top 10 in Google in 3 specifically targeted keyword phrases.

I also provided product photography and Photoshop services using a Digital SLR to provide
high quality photographs at a more reasonable rate than paying for professional photography service.

• Platform: Magento
• Site: aandibalancing.com