These tips are simple and quick way to having a successful website as well as a successful business. Check it out!

101 Five-Minute Fixes to Incrementally Improve Your Web Site – Inside CRM
http://w w w .insidecrm.com/features/101-w eb-site-fixes-031808/    August 5, 2011
These quick tweaks will help you keep visitors engaged.
A webmaster’s work is never done. What may have worked a few years ago when could be outdated today, so it’s important to constantly improve your Web site. However, a massive overhaul is just too much work to undertake at one time. Instead, tackle these quick fixes over time, and you’ll be able to improve your Web site with minimal pain.
Copywriting
Content, specifically text, is perhaps your site’s most important asset. Make sure that it’s up to snuff by following these improvements.
1. Tell readers why they should perform a task. If your site is full of passive suggestions, toughen it up. People are trained to follow a request, as long as you give them a good reason to do it.
2. Make the most highly trafficked pages easier to scan. If your current site consists of large blocks of text, break it up so that it’s easier for the average Internet user to read.
3. Convey a sense of trust. If you’re experiencing skepticism, offer social proof like testimonials or risk-mitigating offers like a free trial.
4. Stress benefits. Ensure that your copy always shows users exactly how your site will benefit them. 5. Make headlines meaningful. Be sure to change any vague or cutesy headlines to something more up-front
and meaningful.
6. Repeat yourself. Check over your copy to make sure that you’re really driving the point home by making it in a number of ways.
7. Tell visitors what to do. Revise your site to ensure that people know exactly what the next step is. If you want a visitor to click a link, tell them
8. Keep the reader engaged. Make sure that your current content gives visitors a reason to keep reading throughout the entire piece; otherwise, you need to spice things up a bit.
9. Stay consistent. Check your copy for consistency, or else your site may be seen as unstable or flighty. 10. Stay simple. Simplify your message simply to avoid confusing visitors, while at the same time improving
conversion rates.
11. Structure content persuasively. Restructure your content so that it’s more focused, specific and credible.
12. Offer social proof. Seek out testimonials and case studies to show just how effective your services are.
13. Keep offers simple. If you’re offering lots of different options, pare them down.
14. Make an offer that visitors can’t refuse. Check out your site to make sure that you’re giving your visitors a reason to pick your company out of an overcrowded field.
15. Avoid making hollow promises. Check out your guarantee, and ensure that you’re backing it up with something of substance, like a money-back guarantee.
16. Keep each block of text to a single topic. Make sure that your text isn’t too overwhelming with many different thoughts in one place.
17. Offer comparisons. Make it easier for your reader to understand and relate to your business by offering metaphors, similes and analogies.
18. Be concise. Make sure that your copy is only as long as it needs to be to get your point across reasonably. 19. Go with what works. Study other copywriters to adopt the words and methods that have worked for them.
Customize these words and phrases until they become your own.
Usability
If your site isn’t usable, visitors will not stick around. Take these small steps, and you’ll have a more user-friendly site that’s ripe for conversions.
20. Add a short “about” page. Put a real person behind your site by allowing your visitors to learn a bit about you.
21. Make navigation consistent. Make sure that your site’s navigation is on the same place on each page so that
visitors don’t get confused.
22. Make text links clear. Be sure that your links are descriptive enough so that visitors know exactly where they’re going.
23. Use underlined link text. Get rid of your fancy link navigation. Visitors expect to click underlined links. If you dislike underlines, use CSS (Cascading Style Sheets) to employ a different method of highlighting, like a different text color or font.
24. Never ask for more information than you need. If you’re currently asking for excessive information, rethink your data-mining tendencies. When you get greedy for data, you’ll turn off some visitors.
25. Always have text links. Although your JavaScript menu might look great, some browsers and users have JavaScript disabled.
26. Have a text-based site map. With a text-based site map, lost visitors can find their way, and you’ll make it easy for search engine spiders to find your pages.
27. Link the site logo to the home page. Visitors will expect your logo to link to the home page, so make it easy for them to find it.
28. Add a search box. Are your current visitors lost? Make it easy for them to find exactly what they’re looking for with an internal search box.
29. Use plenty of contrast. If text seems to melt into the background, change things up and make your text easy to read by using colors that highly contrast one another.
30. Customize the error page. If you have a standard set of error pages, you need to step things up. The error page should not only reflect your site’s design but also provide useful links that will get your visitor back on track.
31. Ask for feedback. Create a contact form that makes it easy for customers to speak with you about your site.
32. Test the site on real users. Ask regular people to navigate your site to find usability problems.
33. Create specific landing pages. If you want to sell, make sure that you have landing pages for specific campaigns and that each of those pages has a purpose.
34. Add more internal links. If you’d like to get more traffic to your income-producing pages, add some internal links to your most highly trafficked pages.
Search Engine Optimization
Follow these tips if you’d like to see an improvement on your search-engine rankings.
35. Replace underscores with hyphens. In search-engine results, words separated by underscores will run together, while hypens will create a space between each word.
36. Implement 301s to consolidate page rank. If your site lives on both non-”www” and “www” domains, redirect one to the other in order to consolidate.
37. Add a dynamic meta description. Make sure that your meta description makes sense so that your excerpt in search-engine results is more appealing.
38. Use heading tags. Let search engines know what’s important by highlighting titles and more in header tags.
39. Update content often. Give search engines a reason to keep coming back with fresh content.
40. Ensure that your host is up to snuff. Make sure that your host is providing maximum uptime so that your site is visible at all times.
41. Create a robots text file. Make life easy for crawlers by creating a file just for them. 42. Make sure that your domain is brandable. If your name isn’t easy to say or remember, you need to find
something that is.
43. Build link popularity. Actively seek out relevant, inbound links to your site to build trust and profile with search engines.
44. Turn off music. No one wants music to greet them every time they click a link, so turn off the music — or at least offer an easy option for disabling it.
45. Give pages real names. For example, if your page is about red widgets, its filename should be, or at least include, the words “red” and “widgets.”
46. Take off the black hat. If you’ve used tactics like keyword stuffing, remove them from your site. They may be working now, but in the long run, they’ll only hurt.
47. Open up the drop-down menus. Let your user see all of the navigation options available, or you’ll confuse them.
48. Ditch registration. Don’t turn off users by forcing them to register to access content. 49. Ditch frames. Frames are horrible for search-engine optimization and design in general. Just stay away from
them.
50. Fix broken links. Don’t send search engines and users down dead ends. Clean up links for better search- engine optimization and usability.
51. Avoid resizing the user’s window. Let the user be in control of their browser, or your site will lose credibility.
A c c e ssi b i l i t y
If your site isn’t accessible, you could be making things frustrating or even impossible for visitors with disabilities. Take these steps to make your site more inclusive.
52. Create accessible forms. Make sure that your forms can be filled out by all visitors. 53. Specify spacer images as empty. Make sure that nonvisual browsers know to ignore your spacer images by
noting them as empty.
54. Set captions on tables. This will ensure that your captions render correctly even in visual browsers.
55. Modify color. Ensure that pages are readable by using appropriate colors.
56. Summarize tables. Add a summary of tables so that visitors with screen readers will understand what they’re all about.
57. Provide real lists. Use list tags to ensure that lists render correctly for disabled browsers.
58. Remove text from images. Using image text will make it difficult for those using screen readers to read text.
59. Offer an alternative to JavaScript links. Many browsers for the disabled don’t support JavaScript, so make it easy for them to have access to “real” links.
60. Identify the language. Screen readers need to know how to pronounce words, so let them know what language your site’s content is in.
61. Add titles to links. Ensure that links are descriptive enough for visitors by adding link titles. 62. Create accessible tables. Make sure that tables are accessible to all by using scope, header and ID
attributes.
63. Allow text resizing. Make it easy for readers to resize text if necessary.
64. Supplement navigational aids. Offer additional navigational aids to help visitors who use text-only browsers.
65. Define keyboard shortcuts. Set up keyboard shortcuts so that disabled users can navigate your site with ease.
66. Provide alternate text for images. Alternate text will let disabled visitors know what images represent. 67. Set a document type. Let readers know what sort of programming language your site uses so that content
can be displayed correctly.
68. Present content first. Make sure that text-only browswers aren’t being presented with your navigation before main content.
69. Set horizontal rules. Instead of just using an image to break up your pages, use horizontal-rule tags and CSS to display them properly for disabled users.
70. Accessible pop-up windows. If your site uses pop-up windows, make sure that they’re accessible. 71. Create meaningful page titles. Make sure that your site’s page names make sense for their content.
D e si g n
Spruce up your site’s appearance using these design fixes.
72. Place important information “above the fold.” Move your most important content high on the page so you can be sure that visitors will see it.
73. Keep background colors and images at a minimum. Backgrounds are often less than visually appealing and can make your site load slowly.
74. Reduce choices. Avoid overwhelming your visitor with lots of different options. 75. Design small. Cut your Web pages down to 50KB or less so that they load quickly for anyone. 76. Nix banners. Abandon banners for a more effective design element, or they’ll be ignored. 77. Stay consistent. Check to make sure that colors and design are in the same general scheme so that visitors
know they’re still on your site.
78. Validate design in alternative browsers. See how your design renders in browsers like Safari, Opera and Firefox to make sure that it looks right no matter who is viewing it.
79. Minimize columns. Reduce columns to avoid distracting the reader with excessive visual choices. 80. Lose the splash page. No one wants to sit through a fancy Flash introduction. Replace it with a helpful home
page instead.
81. Create a tagline. Stand out with a striking tagline that will draw visitors in.
82. Ditch frames. If your site uses frames, you need to move on to another method, like CSS or SSI (Server-Side Includes).
83. Make sure that text outnumbers HTML. Provide good content with text rather than HTML. 84. Slow down the technology. Although you may have state-of-the-art computers, many of your visitors don’t.
Get rid of memory-hogging technologies like JavaScript.
85. Remove link cloaks. Make sure that your visitor knows exactly where they’re going, or you’ll lose credibility.
86. Limit each page to one topic. Give each page a singular purpose to avoid confusing visitors.
87. Ditch crazy fonts. If you’re using a ransom-note font, it’s time to switch to something simpler. Chances are, your visitors’ browsers are rendering it as Times New Roman anyway.
88. Reduce your graphics. Graphics not only slow pages down, but they also steal attention away from what’s important: content.
89. Add functional links to the footer. Make it easy for visitors to find contact information or your privacy policy just by scrolling down.
90. Standardize link colors. Make sure that users know which links they’ve visited and which they haven’t.
91. Update information. Put on a fresh coat of paint with a new header, logo or other design element.
92. Convert PDF files to HTML. Make browsing flow a little smoother by converting PDF files to a format that’s more easily readable in a browser.
Legal
Keep your site safe and protect your content using these improvements. 93. Update the privacy policy. Ensure that your site’s privacy policy fully discloses everything it should.
94. Revise “deep” links. Update links so that they point to the home page of a site rather than a specific page, or make sure that you’re attributing them correctly.
95. Legitimize images. If you’re using images that you don’t legally own, it’s time to update them with your own images or those that you’ve purchased.
96. Pay taxes. If you’re making money from your site, it’s a business and is taxed as such. Take care of your taxes or you could end up in hot water with Uncle Sam.
97. Protect content. Keep your content safe from thieves by copyrighting it and taking steps to shield it from unscrupulous eyes.
98. Form a legal entity. Get liability protection by forming an LLC (limited liability company) or other formal legal entity.
99. Register a trademark. If you own your domain name but not a related trademark, a trademarked entity with the same name could take it from you, so be sure to register it before someone else does.
100. Store a Web site cache. Keep a copy of your site handy in case of copyright disputes or loss. 101. Revise the email campaign. Make sure that your email campaign complies with the CAN-SPAM Act.

Source: http://mashable.com/2010/03/29/growing-your-business-foursquare/

Foursquare, one of the hottest startups around, has a lot to offer by way of its creative and highly social business model. The company’s founder Dennis Crowley shares his insights.

Foursquare, one of the hottest startups around, has a lot to offer by way of its creative and highly social business model. The company’s founder Dennis Crowley shares his insights.

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Megan Bedford is a young photographer from Brooksville, FL near Tampa. Inspired by the likes of Cindy Sherman, she began photographing as a means express herself on a social website. She would dress up and create images to post on the website. This led to a passion for photography and she soon left to Daytona Beach to pursue a degree in photography.

While she photographs a list of subjects, Megan’s greatest expertise lies in the art of light painting. This past semester Megan held an internship at the Southeast Museum of Photography, helping with the production of the gallery shows. For more of her photography: http://mbedfordphoto.webs.com/

My name’s Eric Morrison. I’m a Senior at Flagler College (Major: Graphic Design, Minor: Advertising) and I am also excited to be an intern at Helio Creative this summer. I enjoy all kinds of design, but logos and poster design are my favorites. I love coming up with unique concepts to solve the visual problems I’m presented with- I believe good design is more than just beautiful- it must be founded in a unique and functional idea.
My first graphic design job was at a print shop in my hometown, Melbourne, when I was 16 years old. When I went off to college, I designed t-shirts and flyers for several on-campus clubs. I was hired last year to meet the graphic design needs of my church’s college ministry. And that brings us to this summer, when I joined the Helio Creative team to experience being a part of a growing creative business.
Besides good design, I’m also passionate about my two adorable cats, folk music, indie movies, Volkswagens, icecream, tattoos, my faith, and my awesome family.

Here are some examples of Eric’s Designs:

Lot of exciting changes coming to Helio Creative in the coming year. The first that I’d like to announce with certainty is that we’ve created a new part of our organization dedicated to Web Development called Helio Labs. We’ll talk more about Helio Labs in the near future but more relevant to today is that we’re creating our own product for which we have no name – and so we’re giving away a $100 Amazon Gift card to the person that bestows on it its new name. Visit http://www.helio-labs.com to enter.

Let me preface this whole conversation with this #1. This is going to be a thought stream and not well organized – I have too much work to do. #2 I AM NOT A BENCHMARK GEEK – If you want numbers and statistics and load times and boot this and boot that you’re not going to get it here – I am just sharing my recent experiences based on more than two years of running Windows software Virtualized on Mac OSX. Im not going to provide all of the specs for every machine I’ve ever used – I’m just going based on how the environment feels.

Mac fanboy stuck in a .NET development environment

For several years I have been using one flavor or another of virtualization software on my iMac’s and MacBook Pro with less than satisfactory results. VirtualBox, Parallels or VMWare Fusion. I could never seem to get a good rhythm going one box seemed to behave differently than the rest even though the configurations were more or less roughly the same. Same host OS X and more recently (about 6 months) Snow Leopard. Same memory 4gb. Roughly the same intel processors.

Virtualization Software

I began this nightmare of running Windows on Mac with VMWare Fusion but because of overall dissatisfaction with the experience, likely not VMWare’s fault, I had no loyalty and about 6 months in my company purchased a copy of Parallels and because of one simple feature – mounting my Windows C:\ drive directly on my Mac desktop on install I was sold. The performance differences were negligible so I decided to just stick with Parallels for future upgrades – they seem to be running away in the marketplace anyway – gotta love groupthink. In future upgrades that whole automagically throwing a share to my C:\ drive on my Mac Desktop feature seems to have disappeared and frankly I’m too lazy to figure out where it went. When you have Dropbox and most of my web files are less than 1mb who needs all those shortcuts on the desktop anyway.

Virtualbox: I could never get the hang of the mouse and keyboard integration and interaction with that platform and never made it more than a day. Its usable but with substantial discounts on Parallels and Fusion whenever you purchase a new Mac it doesn’t really make sense. I recommend you pick up a copy of either Parallels or Fusion whenever you purchase a new Mac because of the discounts. Even if you don’t need it RIGHT NOW you may some day and you can cheaply leave it on a shelf.

Windows

I haven’t really liked a Windows OS since Windows 2000 – When compared to OSX its like the folks at Microsoft are always trying to hard. Let the simplicity of the interface speak for itself – I don’t want to know my OS is there I just want it to work – quickly. I’m happier with Windows 7 than any of the Windows OS’s since 2000. They seem to have fixed the UAC issues that drove me insane with Vista – It also seems to be substantially faster than Vista or even XP. I walked through some of these tutorials on speeding up Windows 7. If those changes made any difference its negligible in this environment. On a subjective note its pretty, its still not OSX, but I wouldn’t be too embarrassed to be seen with it.

I had an old copy of Windows 2000 here and tried to run it instead of XP or 7 (I wouldn’t touch vista again not even with YOUR computer). That was pretty much a no-go had so many driver issues and installs and display problems after an hour of giving it the old once over I couldn’t get it and bailed.

Performance

Keeping in mind that I am a web developer and graphic designer NOT a gamer – In my brain from a performance and overall speed perspective the products rank Parallels, VMWare Fusion and then VirtualBox. Like I said I’m lazy when it comes to this stuff I don’t want to spend a Saturday figuring out if Fusion has improved. Not because the VM products are slow but rather the Windows and Visual Studio installs take soooo stinking long. Don’t get me started on Visual Studio SP1.

The worst part I’ve always found of running Windows on a Mac is using the virtual and Photoshop or really anything else at the same time has always been a fairly slow experience. This slowness is far more noticeable on the MacBook than it is on the iMac. I have two iMac’s: one, my home machine, a 2 year old 24″ with 4gb of RAM the other, my work machine, a month old 27″ with 8gb of RAM – The newer 27″ iMac with Parallels Desktop 6 for Mac I’ve found runs everything like a champ – no noticeable slowness running several mac applications and a virtual.

A friend of mine recently suggested this was not related to the doubled memory and that the real performance degradation of running the virtual machine is in the shared hard disk at which point he ran down all of the technical reasons that I was never going to absorb – all I heard was – me buy external hard drive – me have better overall performance.

So that’s what I did – I purchased an external 500GB OWC On-The-Go Pro with Firewire 800/400. I’m using the provided Firewire 800 cable. This is far and away the best experience I have had – it rocks my socks – and the added benefit is I no longer need the extra windows license I can run it all off the single device and my code goes with me. The hard drive is much much faster than my older powered “Green Drive” and quite honestly I often forget that I’m even running Windows. Its as if I purchased a new laptop without a screen.

If I had to change just ONE thing with the OWC drive its the little blue light is REALLY bright and can be pretty distracting – Particularly when my wife is trying to sleep :)

I do have a little bit of all my eggs in one basket syndrome going though. In my experience with virtuals they are somewhat high maintenance and one change to a configuration can corrupt the whole thing so I need a better back up strategy. Whenever you move the external from one machine to the next Parallels will prompt with a message something along the lines of was this virtual “moved or copied” to its current location. I tried copied the first time and that seems to have been a mistake and it ended up corrupting my virtual when I tried to use it somewhere else so I’d suggest using the “moved” option if you’re looking to run it the way I am.

Also I’ve found this annoying experience that whenever I plug my external into one of my other machines it sometimes wants to install the Parallels tools again. Other than that this is the most pleased I’ve been with running Windows on Mac – I think the only reason I hadn’t tried this previously was that I didn’t want to spend the money on a portable external if it wasn’t going to make a difference. Wish I had set it up this way 2 years ago.

I’m always open to suggestions if you find my methodology to be goofy or you have a better way. -Drop me a line.

We recently participated in the Flagler Beach Cleanup organized by Ocean Conservancy on its 25th Annual International Coastal Cleanup – Was amazing the amount of garbage within 100 yards north and south of the Flagler Pier. Several times a day we shoot a one minute clip for surf reports for our web site flaglersurf.com and for as much time as we spend at the beach it always appeared to be for the most part very clean. As a surfer I like to follow a general rule that says after each session find a piece of garbage and put it in the trash and there are days where the best I can do is a bottle cap – that is until you really start looking for the trash and you realize its EVERYWHERE. Mostly beverages containers. Oddly enough not soda but rather beer and water bottles. I must admit bottled water is something I have never really ‘gotten’ and several studies have shown that tap water is as good for you as bottled water at a significantly lower cost to you and your local landfill.

Our friends over at WetLife Productions produced a video of the clean up:

We are settling into our new digs quite nicely.  Over the weekend our sign was installed on the building and it looks very nice (pictures posted on our Facebook page).

One convenient benefit of having our office in Flagler Beach is that it makes it much easier to do surf reports on our FlaglerSurf.com site at regular intervals.  We have started doing three per day and we include a video with each one.

Sean had the great idea today to document doing a surf report.  Check out the video and let us know how you like it!